Rallies, debates, political outreach, are all tried and true methods and staples of political campaigns. The ability to connect, engage with, and reach voters still represent common threads in political efforts. Nonetheless, with the intervention of digital advertising and social media, this has drastically altered the way candidates run their political campaigns.
With a new, modern normal, political candidates must invest in digital campaigns if they want to contend with their competitors. For this reason, our team from Reach Voters wants to share some information on modern marketing and political campaigns.
Political candidates can take some cues here from modern businesses. Almost everyone has a website these days, and candidates should let their campaign lag behind. The good news is that that the days are gone of websites costing thousands and thousands of dollars to build.
Many companies provide cost-effective platforms out there that enable hosting and design in fun and creative ways. However, political campaigns should ensure that their site and online content is mobile-friendly.
For example, South Florida digital marketing firm GOA-TECH recommends utilizing mobile-friendly websites with a massive number of users currently relying on their mobile devices. This means if a candidate’s content isn’t readable on mobile, that voters will move on.
Facebook, Instagram, Snapchat. All of these platforms remain free-to-use. Why shouldn’t political campaigns rely on these advertising methods as well for their platform?
Social media represents a fun, interactive way that candidates can reach voters while communicating with constituents and getting their work out in a digital medium.
People love to promote candidates and political causes that they care about through social media platforms. For this reason, candidates must remain in the mix. Furthermore, a politician can also produce online content to fit seamlessly into them, ensuring that they remain mobile-friendly, of course.
Building a base of campaign supporters isn’t all that different from attending events and generating fundraising in the past. This remains an essential component in building a successful political campaign in the digital age.
Since everyone views content online, politicians should build a base of support online as well. Campaigns can rely on social media sites to increase their followers, also taking advantage of platforms to promote in-person events, as well as causes or issues that remain important to them.
For example, a South Florida politician could target female demographics as a potential voter base. In this environment, they may attend a meeting of a local Women’s Chamber of Commerce (WCC). Digital campaigns and social media marketing provide an excellent way to inform existing constituents on issues and scheduling regarding an upcoming WCC event.
Digital campaigns provide an exceptionally cost-effective resource that remains easy-to-manage for political campaign teams. From Facebook to Twitter to Google advertising, these candidates can begin simple, modifying the platforms to more advanced methods as their candidacy grows.
Utilizing these modern methods can help reach voters while also bringing in additional supporters and fundraising resources. In fact, in the digital age, this is the ideal way to rely on the digital tools that remain available to any politician or business. Digital advertising remains flexible and can work for virtually any sized campaign.
These just represent some starting points for political campaigns. To learn about other ways to advertise in the modern age, take a look at our other articles on political advertising or contact Reach Voters today!