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Winning an Election: Marketing Your Authenticity

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Winning an Election: Marketing Your Authenticity

Digital Marketing

A Digital Marketing Blueprint for Authenticity in Political Campaigns

Advertising and marketing the way we once knew it is a thing of the past. Today’s strategy centers on authenticity. It’s what consumers want and demand. Messaging in political campaigns is no exception.

Similar to how modern consumers value authenticity with their brands, voters are seeking consistency and transparency from candidates. If you are a candidate, you have to be relatable to voters. Unfortunately, even with a significant amount of information on this subject, many candidates are missing the mark.

Digital marketing is an effective platform to launch your political brand and establish authentic messaging. Digital marketing makes it easy to connect with voters while reaching a targeted demographic for a fraction of traditional marketing costs.

Reaching voters is easier than ever as a considerable amount of voter data is available online. However, it’s knowing how to use this data and developing the right message that determines a campaign’s success. Read on to learn more.

Campaign Strategizing with Digital Marketing

The internet and social media platforms provide political campaigns with new avenues to promote and advertise. 

Digital marketing is less expensive but unique to many campaigns, and most don’t understand the real benefit or how to run an online campaign. 

Here are some ways that candidates can market themselves for success:

Text and Email

Email marketing is a traditional digital marketing strategy. It’s an effective way to reach voters in their inboxes, instead of just their mailboxes.

Text messaging voter outreach is increasing. While effective, this form of voter communication has to be well thought out and the message on target.  

Nevertheless, with political campaigning, email and text service enable help to reach targeted voting demographics.

By relying on text and email initiatives, candidates can connect with previously untapped areas and younger voters. These are two proven and established ways to reach broader audiences with an authentic message.

Website

For any individual running for office, a user-friendly website is crucial for digital marketing authenticity and effectiveness. Voters must know as much as possible about a candidate before they decide to cast their vote. A great website is the best way to reach more and more people.

Furthermore, this offers a call-to-action that allows political campaigns to guide interested parties and constituents to an informative page. Voters can read biographies, and find other valuable information that may convince them to vote in favor.

Competition Research

Researching the competition is vital to any political campaign. Today, we can analyze websites, blogs, YouTube channels, and a competitor’s online presence. Research can determine the techniques they use and the actions they take.

A competitor analysis will include finding out competitor tactics. Based on these findings, a candidate can identify strengths or weaknesses in the competitor’s campaign and their own.

Information on Digital Marketing with Authenticity for Political Campaigns from Reach Voters

Digital marketing is now the platform for political parties to connect with their voters and bridge the gap. With the priority of any political campaigns to connect the maximum number of voters, they can achieve this through their digital advertising authenticity.

As an interactive and cost-effect method of branding, political marketing in the digital medium can offer success in a wide variety of ways with a focused effort.

To learn more about the methods and strategies you can employ, contact Reach Voters today!


  1.  “Political competition produces better politicians | VOX, CEPR ….” 22 Sep. 2009, https://voxeu.org/article/political-competition-produces-better-politicians. Accessed 22 May. 2020.