Your candidate posts a good-quality video on Facebook about their platform to improve local schools. It has 12 likes, 2 comments, and zero shares. A rival campaign, on the other
Public relations is accomplishing more today in campaigns than printing press releases and photo opportunities. In 2025, when trust and transparency are essential to winning a campaign for long-term support,
In 2020, more than 70% of Americans said social media had too much influence on politics. At the same time, nearly half admitted that platforms like Facebook, Twitter, TikTok, and
Late on a Thursday night, two weeks before an election, a local volunteer was checking her phone in the grocery store parking lot. She wanted to look up a candidate
In 2016, the average presidential campaign raised tens of millions of dollars, but the most resilient campaigns weren’t just the ones with big checks. They were the ones who built
On a muggy August evening, a school board candidate in Florida knocked on 147 doors. Twelve people were home. Three opened. One promised to vote. That same night, a 14-second
Research continues to show that storytelling drives political behavior. One study comparing campaign goals with voter activity found that meaningful social-media engagement boosts turnout and volunteer sign-ups. When a PR
Policies may power politics, but perceptions decide elections. If voters can’t sum up who you are (and why you’re on their side) in a sentence, they’ll fill in the blank
In our communities, leadership has always been about service, listening to the people, standing for the sacred, and walking the path with purpose. But today, even the strongest voices need
If your political campaign isn’t seeing much action on social media, don’t panic—you’re not alone. Many candidates and teams face the same problem: they’re posting, but no one’s clicking, liking,
