How To Use Email Marketing to Understand Your Voters

It’s that time of the year again; elections are on the way. Now more than ever, your online campaign tactics are essential if you want to get elected to any political position. If you’re struggling to gain voters, email marketing could be the best trick to get the word out about your campaign and policies. 

If you’re struggling with email marketing, check out some of the best tips to start understanding your voters from our experts at Reach Voters.

High-Quality Lists

For your email marketing campaigns to be successful and helpful in learning about your voters, you need to find high-quality voter lists for your outreach marketing. 

Don’t be afraid to spend some good money and time on making these lists; it could be your ticket to being elected. There are thousands of companies across the country that, for a fee, can give you access to a database full of millions of people, and help you target the right voter demographics.

These high-quality lists will give you insight into who will vote for you.


Personalization can create deep relationships with your voters and make them feel like you’re talking directly to them. This is a brilliant way to encourage potential voters to open, click, and understand the benefits of voting for you. 

Personalization can create feedback. Feedback can give insights into what your voters like and dislike – a considerable advantage in your political campaign. Some of the best ways to personalize your email marketing are:

  • Merge tags such as first and last name
  • Political Issues they’ve shown interest in in the past
  • Mentioning an email they opened or clicked

A report by Litmus in 2021 showed that more than 80% of subscribers are more likely to interact or purchase from a brand (electoral candidate in this case) that provides personalized experiences. Without personalization, your email marketing campaign won’t help your hopes for election in any way.


Once you’ve sent multiple personalized emails. It’s time to segment your high-quality lists into smaller, more definitive groups. Segmentation can happen in various ways depending on the data you have on your voters. The basic criteria you can start segmenting your voters by:

  • Gender
  • Age
  • Income
  • Location
  • Interests
  • Donations

Segmenting your subscriber base will allow your email campaigns to resonate with your audience and have better chances of successfully leading them toward your call-to-action or getting them to understand your stance on current events. 

Polls or Surveys

For any election campaign, polls or surveys should be used religiously in your email marketing tactics. It’s a no-brainer. 

If you want to fully understand how your voters think and feel about your campaign and its policies, use surveys almost daily. Ask them specific questions about the data you want to learn, and you’ll get the data you need.

A/B Testing

A simple yet highly effective trick to understanding your voters is to A/B Test the emails you’re sending. If email A has a far higher open and click rate than email B, your audience likes something specific about that email. 

These in-depth insights should be a great place to start learning what works and what doesn’t. On top of those insights, A/B Testing provides much more accurate data for you to work with.


You’ll be ahead of the competition if you can get your subscribers to click on your emails. Clicks can show you when, where, and what the subscriber was interested in. Once you know that, you can start creating better trigger emails, more accurate follow-ups based on their actions, and see how they interact with your website. 

Clicks are the holy grail of learning about your voters. More clicks, more understanding!

Improve Open rates

Like every industry and company in the world, the more data you have, the more accurate that data becomes.

While clicks are the surefire way to understand what your voters are actually talking/thinking about, open rates can also give you some of that information. 

If you send an email about abortion rights that gets a 25% open rate but send an email about cleaning up the oceans that gets a 35% open rate, you know what your voters are hoping to hear about at the next campaign speech.

Persuasive Language

As an additive, if you truly want success in your email marketing campaign in order to push your political goals, you must make everything persuasive. 

Persuasion in email marketing will make your subscribers or lists want to read what you have to say. The better you do this, the better your data will be in helping to understand your voters.

Turn to the Experts at Reach Voters

Email marketing for political campaigns is about effectively targeting your audience through segmentation and personalized messaging. Your focus should always be on improving open rates by crafting clever and engaging subject lines and utilizing interactive elements likes surveys. 

Follow these tips, and your email marketing will have a great chance of getting you elected!

If you’d like to leave the dirty work to us, we’d consider that a smart idea. At Reach Voters, we take pride in providing full marketing services to help electoral candidates build strong advertising strategies which turn into election results. From email marketing to advertising design, we’ll have your campaign ready for everything.


We Strategize

To provide effective political marketing strategies.

Reach Voters is a full-service digital marketing agency based in Miami. Our digital team provides digital strategy consulting for political campaigns and candidates.

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    We Strategize

    To provide effective political marketing strategies.

    Reach Voters is a full-service digital marketing agency based in Miami. Our digital team provides digital strategy consulting for political campaigns and candidates.