How to Utilize Video to Reach Voters

The media for political campaigning has evolved over the centuries, but the purpose remains the same: to cause emotional, attitudinal, and behavioral change among the audience.

Thanks to channels like Youtube and Twitter, people’s capacity to learn new things about politicians and their policies has dwindled to almost ONLY video.

So with video being that important, are you utilizing it properly to reach your voters?

If you answered no to that question, you’re not alone. That’s where Reach Voters comes in. Our team of marketing and campaigning experts will ensure you’re creating solid video content and distributing it correctly.

A Few Simple Tips for Creating Quality Videos

Making a political campaign video can be an effective way to reach out to potential voters, but there are a few best practices you should keep in mind.

Keep it Short

The best way to keep your audience engaged is to keep it short. Most voters won’t watch a long political campaign video, and even if they do, they’ll probably skip through it quickly. Think of your video as an elevator pitch: say what you need to say quickly, and then let them go on with their day.

Use Statistics to Catch the Eye

Statistics are always eye-catching and help support your argument. You can use these to show the audience how many people have been affected by the problem you’re going to solve or how many people would benefit from your solution.

Make it Personal

When making a video for your political campaign, you want to make sure that you connect with voters on a deeper level. It is essential to showcase your personality and connect with voters in a genuine and relatable way. 

You want to create an emotional connection with the people watching so they feel like they know you, understand where you’re coming from, and can see themselves voting for you.

Use Humor

Humor is a powerful tool, and it’s one you should use in your political campaign videos.

A little humor can go a long way in getting your message across. It’s a great way to get people interested in your content and helps them remember what you’re saying!

Be Clear and Concise

If you’re going to make a political campaign video, you need to be clear and concise. There is a better time for you to use long words or explain every detail of your plan. You only have a few minutes, so say what you need to say in as few words as possible—but make sure you’re ostensibly covering the topic.

Where Should You Use Your Videos?

Now that your videos look great and are done the right way, how will you utilize them to reach the voters you’re trying to reach?

Focus on the Undecided Voters

It’s better to make undecided voters your primary audience. They’re usually in shopping mode and looking for a side to pick. They carefully consider all pitches, and their likelihood of choosing is high. If you manage to persuade them through rational argument, they’ll turn into loyal followers.

Market the Right Way

It’s important to refrain from bombarding your audience with your political agenda all at once. If you try to convince your audience of something in one video and then try to convince them of something else in another video, you will lose their support. And that’s not what you want!

When utilizing your video, ensure it reaches the right audience. No matter how great your video may be, your campaign will fall flat if it’s being shown to the wrong people!

Instead of trying to force people into doing what they don’t want to do (like voting for someone they don’t like), targeting specific groups who would be interested in hearing about your message is better.

Answer Voter Questions on Google

When campaign season kicks off and candidates start presenting their stand on the hot issues, many questions arise in the audiences’ minds.

That’s when the audience takes to the internet to look for answers. Your campaign videos should be able to answer the queries that could potentially arise in these moments.

For example, if a candidate was asked about their position on gun control, your video should have a segment that also answers that question.

Check Out Reach Voters for Your Next Campaign

It’s time to take your political campaign to the next level.

Videos are one of the most significant assets in your toolkit to drive action, so let us make sure you’re utilizing them correctly. Reach Voters is a full-service political campaign digital marketing agency. 

From top to bottom, we’ll have you covered and reach the voters to ensure a win in your next campaign!


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To provide effective political marketing strategies.

Reach Voters is a full-service digital marketing agency based in Miami. Our digital team provides digital strategy consulting for political campaigns and candidates.

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    We Strategize

    To provide effective political marketing strategies.

    Reach Voters is a full-service digital marketing agency based in Miami. Our digital team provides digital strategy consulting for political campaigns and candidates.

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