“Why is branding important,” you ask? In politics, perception reigns over everything–often even reality. That’s exactly when the true essence of branding takes center stage. The brand’s robustness, wielding influence
Online Reputation Management: What To Do When You Google Your Name and It’s Not Good Everyone knows you need to have a good online reputation. This is especially true and
We all hear about how social media has impacted our lives. Social media allows a place to find new friends, connect with old ones, and share snippets of our personal
The vast majority of people who want to get into politics have little or no name recognition. Oh, they think everyone knows them, but they are usually lulled into a
The Power of Branding in Political Campaigns Political brand marketing has a significant impact on how candidates and campaign platforms are perceived both before, during, and after an election cycle.
Effective Marketing in Non-Partisan Campaigns Politics today are more polarizing than ever before, no matter if this refers to an election on a national scale, or a local, municipal election.