Public relations is accomplishing more today in campaigns than printing press releases and photo opportunities. In 2025, when trust and transparency are essential to winning a campaign for long-term support, listening and responding to constituents is the cornerstone of every
Every election cycle proves just how powerful digital tools have become in shaping voter decisions. Today, more than 60% of Americans regularly turn to online searches to gather information about candidates, issues, and campaigns. In such an environment, political visibility
In 2020, more than 70% of Americans said social media had too much influence on politics. At the same time, nearly half admitted that platforms like Facebook, Twitter, TikTok, and LinkedIn played a role in how they learned about candidates.
Late on a Thursday night, two weeks before an election, a local volunteer was checking her phone in the grocery store parking lot. She wanted to look up a candidate she’d heard mentioned at a town hall. She clicked the
In 2016, the average presidential campaign raised tens of millions of dollars, but the most resilient campaigns weren’t just the ones with big checks. They were the ones who built diversified, compliant financing systems that combined small donors, strategic spending,
On a muggy August evening, a school board candidate in Florida knocked on 147 doors. Twelve people were home. Three opened. One promised to vote. That same night, a 14-second vertical video she posted to Instagram Reels, boosted with a
Research continues to show that storytelling drives political behavior. One study comparing campaign goals with voter activity found that meaningful social-media engagement boosts turnout and volunteer sign-ups. When a PR team reframes a little-known candidate as a relatable hometown problem-solver,
Policies may power politics, but perceptions decide elections. If voters can’t sum up who you are (and why you’re on their side) in a sentence, they’ll fill in the blank with whatever headline or hashtag shouts the loudest. Even solid
In our communities, leadership has always been about service, listening to the people, standing for the sacred, and walking the path with purpose. But today, even the strongest voices need resources to rise above the noise. Running a political campaign
