Modern elections are now based on online search behavior. Pew Research Center reports that approximately 93 percent of adults in the United States turn to the internet to learn about political candidates, issues, or campaigns, and a majority of adults
Mobile marketing is not just another channel in 2025, but the main way voters connect to the internet and social media. More than 91 percent of American adults own a smartphone, and mobile devices have become the preferred devices for
Research indicates that over half of the total adult population (~55%) accessed political news or information online, and 74 percent of internet users used the internet for campaign-related activities, according to the Pew Research Center. It is to say that
One of the surest and most reliable means of political campaigns is still the direct mail approach. This method can deliver valuable information to the homes of voters easily without costing a ton of money. Even though digital advertising is
Two candidates present their case on the same debate platform, and one will provide more factual arguments, but the other candidate will win the hearts of the audience. One of them will go viral, will be the leading item on
It begins with a single objectionable headline. A misconstrued quote, a Facebook-viral video, or an untimely tweet. What would have been a great campaign is turned into a PR nightmare within hours. The team of the candidate scramble to react
Your candidate posts a good-quality video on Facebook about their platform to improve local schools. It has 12 likes, 2 comments, and zero shares. A rival campaign, on the other hand, posts a simple behind-the-scenes photo on Instagram and gets
Public relations is accomplishing more today in campaigns than printing press releases and photo opportunities. In 2025, when trust and transparency are essential to winning a campaign for long-term support, listening and responding to constituents is the cornerstone of every
Every election cycle proves just how powerful digital tools have become in shaping voter decisions. Today, more than 60% of Americans regularly turn to online searches to gather information about candidates, issues, and campaigns. In such an environment, political visibility
