Reaching Constituents Digitally
How can you best reach voters to check off the box next to your name on election day? Digital political campaigns are a fundamental part of modern-day politics, so here are some tips from our experts at Reach Voters.
Digital Political Campaigns Need a Website
The future is here, and that means that the world of digital campaigns is absolutely necessary for any political candidate.
The Internet has become a part of our everyday lives, so running in any political race requires you to get your name out there for people to see, whether you’re running for a local election or a state-wide election.
If you don’t have an online presence or have specific digital political campaigns that are curated for the modern political sphere of influence, chances are you won’t be nearly as successful as you could be.
These digital political campaigns start with a website—a carefully crafted one at that.
Even if you don’t think you have much to put on your website, you should still have one so that when voters search up your name, your website pops up and gives them plenty of information about who you are and what you’re fighting for as a candidate.
With your digital political campaign, you want to be able to control your own narrative as much as possible, rather than competitors or the press, so publish the right information you want voters to know about you.
When it comes to your website, consider incorporating a way for people to sign up for a weekly or monthly email newsletter, AKA an e-blast, so that your voters don’t forget about you when it’s time to vote.
Digital political campaigns are even more important when it comes to mobile devices, as more and more people get their news and political information from their phones. Make sure your website is mobile-friendly, including any links or forms you post on your website.
Digital Political Campaigns Need Social Media Marketing
Speaking of mobile devices, social media plays an enormous role in digital political campaigns, so you need to market yourself and curate your social media content in the post strategic way possible. Facebook, Instagram, and Twitter are some of the most famous platforms for political campaigning, and it is the main way to reach young people and get them to vote for you.
Your social media should showcase not only your campaigns but also your thoughts about political current events. Inserting your opinion into the mix can help you gain like-minded supporters and build name recognition. Strategic social media marketing, however, is best when led by professionals, like our team at Reach Voters, who can effectively reach your audience through smart targeting and retargeting.
Another way you can build morale among your campaign supporters is through online petitions.
By promoting issues that matter to you and your campaign, you can cut the costs of sending out physical petitions and promote digital ones instead. This helps build a solid group of campaign supporters and makes them feel like they are part of a movement that will truly make a difference, even if you’re running in a local election.
In order to get as many signatures as possible for petitions, your digital content on your websites, e-blasts, and social media should point to your petitions and promote your petitions. Because your petitions would be online, you’ll be able to reach more voters and gain more support.
Contacting voters and gaining their support through just mail-based political campaigns are a thing of the past. Develop your digital political campaigns today with marketing experts from our team at Reach Voters.
- “Ways to Collect Email Addresses for eBlasts and … – ThriveHive.” 10 Aug. 2016, https://thrivehive.com/ways-to-collect-email-addresses-for-eblasts-and-newsletters/. Accessed 30 Apr. 2020.
