The Challenge in Measuring Miami Demographic Information
A major question following any election is, who came out to cast their vote, as well as who didn’t. In fact, every election year, the polls, pundits, and journalists spend hours and hours cultivating content in regards to Miami demographic information. This includes racial and ethnic demographics, in addition to age and party groupings as well.
Unfortunately, we cannot ever easily answer these numerous questions due to discrepancies in methodology, as well as the release of the information with slightly different results between the United States Census Bureau and the National Election Pool.
Nevertheless, understanding voter demographics remains a crucial component of any political campaign. Our team from Reach Voters wants to share why, and how it can help you succeed.
How Miami Demographic Information Affects Voter Turnout
Many people think that most voters remain older, wealthier, and more educated than nonvoters. Nonetheless, many different factors actually point to the contrary, especially in a culturally diverse metropolitan area like Miami.
The most essential pieces of Miami demographic information to use when planning a political campaign are party identification, as well as voting history. In partisan campaigns, voters who register as the same party as a candidate prove most likely to vote for a member of their own party. Independent voters will often move between the two.
When running a campaign, you will want to also focus on demographics who always vote, or usually vote before turning your attention to those groups who rarely make it to the polls on Election Day.
Here are some additional Miami demographic information areas you can focus on during your quest for campaign success:
Voter age is an essential demographic to consider. After all, an entirely new wave of millennials can now vote in their very first election, and almost all baby boomers now reside at their retirement age. For this reason, age is likely to remain an important deciding factor.
Older voters will often impart economically conservative tendencies, in addition to the protectiveness of senior services. Younger voters may see themselves as additionally progressive. This younger group is also more in touch with social media. As a result, candidates must utilize more modern methods of campaigning to reach them.
Gender & Race
In spite of declarations to the contrary, gender and race are key demographic indicators for modern political candidates. Men typically favor more conservative candidates, and women may lean more liberally.
Similarly, African-American voters overwhelmingly support Democrats, and Hispanic/Latino and Asian voters will also lean towards the Democratic side of the polls. Nevertheless, Florida seems to remain at the center of many election issues as the swing state in many elections.
Miami Demographic Information from Reach Voters
The election system is more representative, and even in nonpartisan elections, fairer when all eligible voters receive the opportunity to have their voice heard. When politically campaigning in the Miami-Dade area, focusing on and utilizing Miami, demographic information is essential for a successful political campaign.
To learn more about Miami’s unique voter demographics, or for more education on voting, campaigning, etc., please contact Reach Voters today!
- “Registration statistics by political party – Miami-Dade County.” https://www.miamidade.gov/elections/library/reports/voter-registration-statistics-cumulative.pdf. Accessed 30 Apr. 2020.
- “Registration tally by voting precinct – Miami-Dade County.” https://www.miamidade.gov/elections/library/reports/voter-registration-statistics-precincts.pdf. Accessed 30 Apr. 2020.