Why SEO Matters to Political Campaign Marketing
Search Engine Optimization, or SEO, incorporates numerous strategies that individuals, companies, etc. can rely on for their website and brand to appear higher in search engine results.
Political campaigns often underutilize SEO as a cost-effective method for driving messages while simultaneously saving on their marketing costs. Unfortunately, this lack of planning avoids an entirely free way to gain optimal exposure to potential voters.
Our team from Reach Voters is breaking down some SEO tips that outline the importance of search engine optimization, as well as how it can work for campaign marketing. Read on to learn more!
Controlling Identity and Perception
Perhaps the most obvious of our SEO tips for political campaigns is that search engine optimization enables candidates to control their own identity while operating online.
When a voter utilizes a search engine like Google or Bing to search for a politician’s name, the voter tends to expect the official campaign website to appear within the top results.
However, when SEO isn’t a priority, the candidate remains at risk for less flattering resources and information to appear in the top spot in a candidate search. Someone could potentially even steer an online conversation or opinion in a negative direction or into an uncontrolled environment.
Influence the Issues
The words that politicians use are carefully selected. There is a notable amount of strategy in crafting political messaging and word choice based on target demographics and reaching specific voters. The right or wrong word choice may result in a demographic viewing a platform positively or negatively.
When campaigns utilize well-organized long-form content that focuses on specific terms or phrases, candidates can appear higher in searches based on these targeted keywords/phrases.
An optimized SEO strategy provides an advantage in shaping conversations and delivering a campaign’s message.
Demonstrate Technical Proficiency
In the internet marketing industry, professionals talk a lot about search volume, keyword ranking, and backlinks. However, the real meat and potatoes concerning the best SEO tips for political campaigns are the basics.
Any political candidate should remain concerned with their website indexing and functionality. The lack of concern tends to occur because a campaign and its representatives are not savvy are comfortable with modern web design and internet marketing. However, even digitally-savvy politicians still experience problems with their websites from time to time.
Although technical SEO maintenance doesn’t need to represent a constant focus for candidates, it should remain at least a part of an overall political marketing strategy. Politicians and their teams must commit to finding and fixing problems before they result in damage to their platforms and campaigns.
SEO Tips from the Experts at Reach Voters
Relatively low-difficulty, localized search engine optimization represents a potential gold mine for political candidates at any level. Despite politics on the larger, national scale taking part in digital feedback and marketing with voters, on the local level, this remains minimal, if not nonexistent.
When candidates are ready to dominate the main page of Google using targeted keywords and phrases, an SEO team like Reach Voters represents the ideal option for success. We work to educate and assist candidates, as well as voters, with campaigns on multiple different levels.
To learn more about our SEO tips and how they can benefit a political campaign, contact us today!
- “Beginner’s Guide to SEO – Moz.” https://moz.com/beginners-guide-to-seo. Accessed 30 Apr. 2020.
- “How to Use Content Marketing for PR and Social Media Success.” 8 Feb. 2019, https://www.business2community.com/content-marketing/how-to-use-content-marketing-for-pr-and-social-media-success-02167026. Accessed 30 Apr. 2020.
- “Keyword Ranking – WordStream.” https://www.wordstream.com/keyword-ranking. Accessed 30 Apr. 2020.
- “What is a Backlink, and How do You Get One?.” https://www.postmm.com/seo/backlinks/. Accessed 30 Apr. 2020.
