Role of a Political Consultant in Shaping Elections
Political consultants are an integral part of the election process. The role of a political consultant is to advise their candidate or party on how best to run their campaign,
Insights from a Top Political Consulting Firm
When you’re running a political campaign, every detail matters. The smallest slipup can derail your entire effort and put you at risk of losing the race. While there are many
The Ultimate Guide to Political Consulting: Strategize, Mobilize, And Win Campaigns
Political consulting is a key component of modern politics. It has become an essential component of political campaigns since it involves the development of tactics, the mobilization of resources,
How to Utilize Video to Reach Voters
The media for political campaigning has evolved over the centuries, but the purpose remains the same: to cause emotional, attitudinal, and behavioral change among the audience. Thanks to channels like
Why Every Candidate Needs A Reputation Manager
Political decisions, opinions, and reputations are now at the forefront of essential human existence. Daily, we are confronted with an issue or resolution that a political candidate decides on. Yes,
7 Things to Keep in Mind When Creating Your Campaign Landing Page
When creating your political digital marketing campaign, there are several things you’ll want to consider. This post will highlight the seven key elements you need to simplify your landing page
Six Benefits of Hiring a Digital Political Consulting Firm for Your Campaign
When you set out to publicize and push your political campaign to the next level, how to market yourself can be extremely difficult. You have competition coming for you, and
How To Use Email Marketing to Understand Your Voters
It’s that time of the year again; elections are on the way. Now more than ever, your online campaign tactics are essential if you want to get elected to any
Crisis Management: How to Handle A Crisis Like A Pro – Part 3: Post Crisis
Crisis Management: How to Handle A Crisis Like A Pro – Part 3: Post Crisis By Michael Kunert, Political Strategist Welcome to Part 3 of our discussion on handling a
Crisis Management: How to Handle A Crisis Like A Pro – Part Two: Crisis Response
Crisis Management: How to Handle A Crisis Like A Pro – Part Two: Crisis Response By Michael Kunert, Political Strategist We discussed the categories of a “crisis.” We pointed out
6 Effective Political Campaign Strategies in 2022
Winning an election at any level is rarely an easy feat. Successful candidates plan several months and even years in advance. They also adapt their strategies to the ever-changing political
Crisis Management: How to Handle A Crisis Like A Pro – Part 1: Pre-Crisis
Crisis Management: How to Handle A Crisis Like A Pro – Part 1: Pre-Crisis By Michael Kunert, Political Strategist In every campaign, a “crisis” is going to occur. How
Three Ideas to Raise Funds for Your Political Campaign
Easy Political Fundraising Ideas for Your Political Campaign Running for political office isn’t cheap. If you’re thinking about running for office, it’s a good bet that you’ll need money to
Public Relations & Politics: Sending the Right Message
How to Improve Your Public Relations Strategy: Tips for Communicating and Connecting With the Public Public relations is a crucial part of a political campaign in today’s digital age. Political
What Your Political Campaign Should Do Right Now to Increase Outreach
What Political Campaigns in Miami Can Do to Improve Their Outreach What is the primary goal of an effective political campaign? To encourage voter participation. But to do that, you’ll
Going Viral: 3 Must-Haves for a Successful Social Media Campaign
We’ve all seen the videos of country singer Walker Hayes and his kids dancing to his songs on TikTok. During the pandemic, millions of people tuned to Lesley Jordan’s videos
Online Reputation Management: What To Do When You Google Your Name and It’s Not Good
Online Reputation Management: What To Do When You Google Your Name and It’s Not Good Everyone knows you need to have a good online reputation. This is especially true and
How To Start Your Digital Political Campaign Early for Success
How To Start Your Digital Political Campaign Early for Success With 2022 upon us, it’s time to start your digital campaign for the upcoming primary elections and even the
Types of Video Content Every Candidate Should Incorporate in Their Political Campaign
Political Campaign Strategies: Video Content Types of Video Content Every Candidate Should Incorporate in Their Political Campaign All successful campaigns use some form of digital marketing. Now while
You’ve Been Elected! Now Your Re-election Campaign Begins
Congratulations! You fought a hard, grueling battle. The endless phone calls soliciting donors for money. Shooting campaign videos. Meeting with constituents and potential voters. Shaking hands and kissing babies. You
Why Social Media Should Be Part of Your Ad Plan
We all hear about how social media has impacted our lives. Social media allows a place to find new friends, connect with old ones, and share snippets of our personal
Happy Fourth of July! Tips on Running for Office
Each Independence Day, we celebrate our Nation’s freedom and the visions of our founding fathers. At the heart of America are our people – people who, regardless of their race,
Top Tips for Developing Your LinkedIn Profile
One of the most prominent key players in today’s political scene is social media. However, one of the oldest strategies for playing the politics game is good, old-fashioned networking. LinkedIn
Digital Fundraising: Four Tips to Get the Most Out of Digital Fundraising
If you are going to run a political campaign or manage an awareness campaign, you will have to raise funds. There are no two ways about it because you will
So You Want To Get Into Politics? These 3 Things Will End Your Campaign Before You Get Started
So you want to get into politics. Congratulations on wanting to make a difference. In today’s climate, with politics being so visceral, it’s a wonder why anyone would want to
Political Has Gone Digital: Some Facts You Should Know
At Reach Voters our motto is “Political Has Gone Digital”. We say this because political campaigns began testing the digital waters back in 2008. Since then there has been a
Misinformation: Dealing with Media Errors
Recently the Washington Post printed a correction, roughly two months too late. The story goes, then President Trump made a phone call to the Georgia Secretary of State regarding the
Twitter Is Not Your District
When it comes to political messaging, nothing can be truer than the adage: Know your audience.
Thinking of Getting Into Politics? These Three Tips Will Help Build Your Social Media Campaign
The vast majority of people who want to get into politics have little or no name recognition. Oh, they think everyone knows them, but they are usually lulled into a
Political Marketing: How To Survive Social Media
The more social media platforms created, the more complicated it becomes to crack the formula of using social media to your advantage. Our current political climate is unlike anything we’ve
